Free Intentionality Guide
Have you ever seen a business person fumble in describing their business to others? Have you ever met an entrepreneur that said they offer a service but when you connected with them you noticed there was no congruency between their brand identity and their overall marketing message?
This is a classic example of brand dissonance ( a lack of harmony within the brand); which results in brand confusion. To avoid this mishap, business owners must develop a business based on brand intentionality. This occurs when a entrepreneur formulates a set purpose and outcome in focus prior to business building. This ensures that everything pertaining to the business is in agreement with one another beforehand.
To help entrepreneurs avoid brand dissonance we are offering this FREE 3 Step Guide to ensuring you set your business on the path to intentionality. Intentionality may seem like a hard word to say but it is one of the key elements every entrepreneur and small business owner must have in order to build a congruent business model.
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